After producing back-to-back award-winning albums since her first debut in 2006, Taylor Swift has become a household name. The singer-songwriter started her career producing pop-country music in Nashville, Tennessee. Now, she just wrapped up her 52 sold-out stadium concerts in the United States, breaking many records along the way. During her first show in Glendale, Arizona, 69,000 fans turned up to watch her live, making it the most-attended concert by a female artist in the US, breaking the previous record held by Madonna in 1987. Many fans have praised Swift for performing 44 songs from her 10 studio albums in a 3-hour-long spectacle with no breaks. Concertgoers took to social media their genuine awe of her showmanship, complete with dance choreographies, intricate set designs, and bedazzling outfits. Taylor has now brought her record-breaking The Eras Tour to Latin America, which initiates the first leg of her world tour.
According to PollStar, The Eras Tour grossed 300 million USD during its first American leg. The different host states were positively impacted by the overwhelming number of fans attending the concerts, who were largely contributing to the local economies. A study published in Common Sense Institute titled “Swiftonomics: Eras Tour Impact on Colorado” stated that the shows could contribute 140 million USD to Colorado’s GDP alone, with direct consumer spending amounting to more than 200 million USD for the Denver concerts alone. The Federal Reserve Bank in Philadelphia has also expressed the drastic boost in travel and tourism during The Eras Tour, making May ‘the strongest month for hotel revenue since the onset of the pandemic.’ Meanwhile, Las Vegas experienced the highest post-pandemic spending not related to gambling when The Eras Tour was in the city.
Knowing the impact Taylor Swift has on the economy, even countries are believed to have had a bidding war to host her international concerts. In Southeast Asia, the only Eras Tour stop will be in Singapore, leaving many fans in the region disappointed. Regardless, the shows quickly sold out in less than 12 hours. Reportedly, around 22 million people signed up for the presale to get tickets for the six-concert dates, which is supported by the Singapore Tourism Board and presented by Marina Bay Sands. The Ministry of Trade and Industry is taking advantage of Taylor Swift’s influence to boost its economy.
Governments and businesses are not the only ones appreciating Taylor’s presence in their cities: food banks across the United States are showing their gratitude to the pop icon. The singer-songwriter has been known to donate notable amounts to local food banks where her concerts are taking place, such as Arizona Food Bank, Atlanta Community Food Bank, Feeding Tampa Bay, Second Harvest Silicon Valley, and many more. Taylor’s generosity was also extended to her production crew members, giving them 100,000 USD bonuses, including the truck drivers who worked hard to make the 52 concerts happen. The artist’s net worth is currently skyrocketing as she continues with her world tour, and many fans are expressing negative comments comparing her acquired wealth to the amount she’s giving out. But Mike Scherkenbach, who worked on the transportation side of the tour with Shomotion, has conveyed his thoughts in an interview with NME regarding the negativity surrounding the bonuses, “The comments that I read that bother me the most are when they’re comparing [what she gives] to her net worth. That’s irrelevant. There are a lot of very wealthy people who choose not to share a dime of it. We work with all kinds of wealthy people, but this is not the norm.”
There is no doubt that Taylor Swift’s “The Eras Tour” is one of the largest and most coveted shows as of present. Once she finishes her Latin America tour, she is heading to Australia, Europe, and Asia, with the last tour dates wrapping up in November 2024. Many fans are ecstatic to attend and are happy to spend on the experience. From Uber drivers to the bead industry, there is an unmistakable economic growth surrounding the Eras shows. Taylor has also launched her next re-recorded album “1989 (Taylor’s Version),” as well as her concert movie premiering in North America, leaving many Swifties ecstatic, awaiting the release in October. Taylor’s shows are definitely not one to be missed. Do you have your Eras tour tickets secured?
Roselle Torres
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